For Dubai gyms and clinics spending AED 6,000+ a month on ads
Booked appointments that
actually show up.
Meta and Google ads, the landing page they convert on, and the follow-up that gets them through the door. One system. One operator. One number that matters — what a booked client costs you.
I'll tell you what a booked client costs you today. Most owners have never been told.
The thing nobody tells you
Every agency in Dubai will sell you leads.
You've probably already bought some.
Sixty names in a spreadsheet. Forty numbers that go nowhere. Twelve who ghost the follow-up. Six who book. Two who walk through the door.
You paid for sixty. You got two.
And the report you were sent that month was full of reach, impressions and cost per lead — every number except the one that pays your rent.
Cost per lead was never the number.
Cost per shown appointment is.
Everything below is built around moving that one figure down.
How it works
Three moves. One system.
Catch the demand, then create it
Google catches the people already searching for you. Meta creates demand from the people who haven't thought about it yet. Both channels, run by the same person, so nothing falls between them.
A page built for one action
Your traffic lands on a page built to book, not a brochure with a menu. This is why the build is included and not optional — if I don't control the page, I don't control what a booking costs, and I can't guarantee a number I don't control.
The follow-up that closes the gap
A WhatsApp reply within sixty seconds of the form hitting. A reminder before the appointment. A recovery message after a no-show. Runs on Google Workspace — no Mindbody, no GymMaster, no AED 800 a month in software you don't need.
What's included
Everything is in the build. There is no menu.
No separate website invoice, no automation add-on, no care plan upsell. One build fee, one monthly fee, and your ad spend paid straight to the platforms so you can always see exactly what Google and Meta charge and exactly what I charge.
| What's in the build | Priced separately |
|---|---|
| Conversion site or landing page, built and launched | AED 5,500 |
| Offer and funnel design — what you sell, at what price, to whom | AED 2,000 |
| Tracking: GA4, Meta Conversions API, call and WhatsApp click tracking | AED 2,500 |
| Meta and Google campaign architecture | AED 3,500 |
| 12 ad creatives with copy | AED 2,400 |
| Google Business Profile 50-point optimisation | AED 1,500 |
| WhatsApp speed-to-lead and no-show recovery | AED 1,500 |
| Total value | AED 18,900 |
| Engine build fee | AED 9,500 |
In their words
Don't just take my word for it.
Apart from the 7× ROAS, what stood out was how easy Luka was to work with. Every time I wanted to pivot — kill a creative, test a new offer, change direction — it happened fast. No ten-email back-and-forth. Fortly feels like part of the team, not a vendor I have to manage.
Pricing
What it costs. No call required to find out.
Three tiers. Build fee once, management monthly, ad spend paid direct to Google and Meta. Most gyms and clinics land on Engine.
Launch
Single location, one channel, first time running paid properly.
- Landing page build (1 page)
- One channel — Meta or Google
- Tracking stack + WhatsApp speed-to-lead
- 6 ad creatives
3-month term
Engine
Established gym or clinic that wants the calendar full and kept full.
- Full site refurb, up to 6 pages
- Meta and Google
- Full tracking + speed-to-lead + no-show recovery
- 12 creatives, refreshed monthly
- Google Business Profile 50-point optimisation
6-month term · both guarantees
Multi
Multi-location gyms, multi-service clinics and groups.
- Per-location landing pages
- Per-service campaign splits
- Location-level reporting
6-month term · both guarantees
Minimum ad spend AED 6,000 a month. Below that there isn't enough data to optimise honestly, and I'd be taking your money to guess.
Guarantees
Two of them, because you've heard the promises before.
Beat your number
In the audit we agree — in writing — what a booked appointment costs you today. If it isn't lower after 60 days, I work month three free until it is.
No hostages
Every asset is created in your name from day one. Ad accounts, pixels, creative, landing pages, copy, tracking. Walk away at the end of any term and you take all of it. No exit fee, no handover fee, no conversation about it.
Fit
This isn't for everyone.
Not a fit if
- You're spending under AED 6,000 a month on ads. There isn't enough data for me to earn my fee.
- You want ads run to your existing site, untouched. The build is what makes the guarantee possible.
- You're e-commerce, SaaS, real estate or crypto. I only do gyms and clinics, and that's the whole point.
- You want month-to-month. Meta needs three to six weeks just to exit the learning phase.
A fit if
- You run a gym, studio or clinic in the UAE with a service people book.
- You can handle more bookings than you're getting — the front desk isn't already drowning.
- You'd rather see one honest number every week than a twelve-page report nobody reads.
Who you'll deal with
You'll be dealing with me. That's the whole model.
I'm Luka. I run every Fortly account myself — the strategy, the campaigns, the build, the weekly numbers. No account managers, no juniors learning on your budget, no ticket system.
It also means a hard cap on how many businesses I take at once. When you message Fortly, I'm the one typing.
Questions
Common questions.
Why is the website build mandatory?
Because your cost per booking is decided as much by the page as by the ad. If I send perfect traffic to a page that doesn’t convert, we both lose — and I can’t guarantee a number I don’t control.
It’s included for that reason, not to inflate the invoice.
What's the minimum ad spend?
AED 6,000 a month on Launch, AED 10,000 a month on Engine. Paid direct to Google and Meta, never through me.
Below that there isn’t enough data to optimise honestly, and I’d be taking your money to guess.
How fast do ads usually work?
First leads in week one. Meaningful movement on cost per booking in weeks three to six, once the platforms have enough data to stop guessing.
How long until my site is live?
Landing page in 3–5 days. Full site inside two weeks of receiving your photos and content. Wix or WordPress, whichever you’re already on.
What does the follow-up run on?
Google Workspace and WhatsApp. No gym software required, and no monthly platform fee added to your bill — you own the whole thing on your own Workspace.
What's the contract?
Launch is three months. Engine and Multi are six. Both guarantees apply from day one.
Do I own everything?
Yes, from day one, in your name — ad accounts, pixels, creative, landing pages, copy and tracking. Leave whenever the term ends and take all of it. No exit fee, no handover fee, no conversation about it.
Dubai only?
UAE-first. Elsewhere case by case — ask me.
How is this different from an agency?
One person runs it end to end. You get the page and the follow-up inside the same price instead of as three separate invoices. And I guarantee a number rather than a report.
Find out what a booked client costs you.
Twelve minutes on your ad account, your site and your Google profile. You get a six-minute Loom back with the three biggest leaks and what each one is costing you a month. No call unless you want one, and no pitch inside it.